As Mercedes Benz prepares to release its new electric vehicles, the company will launch several short-term “experiences” to teach people new cars.
To showcase the new 2022 Mercedes-IX sedan, the German automation brand is building emerging areas in New York and California that do not look like sellers and look like future high-tech driving taxes. The first center, called the Mercedes-Iki Experience, will open Monday in Manhattan County Meat Packing and will be open to the public until December 1. Second pop up in Santa Monica, California, will come third later this year. A.D. 2022 – Probably elsewhere in California or the West Coast.
Mercedes-Benz also launches street shows in 20 US cities to get people to drive EVs for the first time. Starting with the Las Vegas and Orange County events this week, the company is bringing the cars on the go to give drivers 30 minutes after the ride and learn about the various digital features in the car.
“As long as the Mercedes-Benz brand is amazing, non-electric products are amazing, but this is not the level of education,” says Mercedes-Benz USA. . “The way we approach the consumer is very different [with EVs] And provide them with a comprehensive educational experience. ”
This year, many car brands are looking for innovative and innovative ways to market electric vehicles that grow from affordable to extremely luxurious. Some have bought expensive and funny Super Bowl ads. To connect and connect with other potential customers, they turned to added reality and high-quality information-based advertising.
Mercedes-Benz is not the first car brand to open an e-showroom in Manhattan or the first in the Meatpacking district. The three-minute walk away is the Tesla showroom, which opened in 2017 years after the launch of the current EVO boom. Tesla’s last block was launched by Lucid Motors a few weeks before the launch of the California-based EV launch at Nassak Stock Exchange.
The Mercedes-Eku experience, located under the famous Highway Park and in the corner of the crowded Chelsea Market Food and Retail Building, takes 8,000 square feet and allows visitors to pass by and learn more about the company’s vision for electric vehicles. With two built-in versions of EQ, in collaboration with British startup Pavegen, there is an interactive sidewalk where traces can be converted into kinetic energy. A sidewalk window, two EV charging stations and an interactive digital screen show the company’s network where people can charge EVs around the country. The showroom is also intended to tell the story of the evolution of Mercedes-Benz from the first cars to the present: a long table filled with illustrations and historical facts shows a large video screen of various car models nearby.
Although the experience center is mostly focused on teaching about EVs, some parties focus on other aspects of high-level automated experience. For example, a class was inspired by the famous Acoustic Ecologist Gordon Hempton in a car, but the use of sounds and ambient lights did not fully represent Hemton’s work: Amy’s award-winning sound recording world sounds and their variations.
According to Harrison, the goal of the practice and Mercedes-Benz’s extensive marketing strategy is also to promote the level of luxury possible at EVs. While car dealers are still playing an important role, the company is taking a more “push strategy” with Ivas – which could be key as it emerges in a increasingly competitive market and in the new innovation era.
“If I am honest, we will probably follow those customers who do not want to switch to electricity,” she said. “I mentioned the side of this lesson, and there are probably a lot of electric customers today who are not being considered. For us, it is a big turning point in our current home, and vice versa, what you have been waiting for from Mercedes and now here it is.
Mercedes-Benz also recently launched the EVs elsewhere in New York. During the U.S. Open tennis tournament last month, the company’s official ECS In addition to building an imaginary real-time tennis game on an LED wall that displays electrical activity during play, Gob visitors also donated $ 1 to the National Energy Education Project every time they traveled through the Pavegen corridor to mobilize Alicia. Key event.
Harrison will find its brand and product portfolio “Young and Young,” which will provide a new challenge to “make sure it is done in a challenging way” to attract EV customers to EQ and others.
“Most of the waiters are young consumers,” he said. And it gives us the opportunity to connect with a new, innovative, innovative, sustainable product that we are most excited to face with EQ models.