Xiaomi, a Chinese smartphone maker, is known for hitting all sorts of brands, whether they meet or not, from the main smartphone business. That includes things like smart bulbs, passengers and luggage.
But now the company has promised to launch the first Xiaomi electric car in the first half of 2024 and has announced that it will take a step forward. It sounds like a good idea, but is it?
We’ve all heard how Apple is another company that hopes to get into the electric car business. However, the damaged Apple car has been in development since at least 2014 and Apple has reportedly had problems trying to make that project a reality.
Whether key executives are at a loss, finding the right automotive partner to help with production, or switching from cell phones and computers to mobile phones may or may not be completely self-sufficient – it is clear that Apple is facing some major obstacles. .
With that in mind, and the automotive industry is already very competitive, jumping from phone to car seems like a pretty crazy idea. It will be fulfilled in a short time, especially when it is promised.
I don’t really think Lee Jun, chairman of the Xiaomi team, announced the company’s investment. In fact, if the AEM is not involved in the electric vehicle transition, everyone will be “eliminated” because “electric cars have now been transformed from the mechanical industry to the information industry.”
And as it has done with many other products, Xiaomi does not seem to have slapped the brand on products made by other companies. The company is a subsidiary of EVEEEE.
The investment is expected to reach $ 10 billion over the next decade. Which is not a small amount of money.
Like it or not, cars are connected devices
Of course, it is not wrong to say that the automotive industry is now more information than mechanical. Cars are becoming more and more sophisticated, and they are becoming more and more dependent on data and communication to work.
This is especially true because the technology industry has sold people to the idea that self-driving cars can be connected through improved communication networks. That, in turn, will make them more aware of the existence of other cars and change their speed, direction, and position accordingly.
According to Uswitch’s comparison website, future electric cars can only benefit from the skills and experience offered by technology giants such as Xiaomi, Apple or Google. Approaching PVV from the car will enable the sector to grow in a connected world that is embracing new developments in technology, Uswich told Tom.
Professor Sergio Savarez“Automated automotive technology content is largely biased towards digital technologies,” said Professor of Automotive de Milano in Automated Control. While we are not in a position to drive cars, the car industry is working hard to achieve this. These cars rely on electronic hardware, sensors, telecommunications, as well as algorithms and other software.
In other words, technology companies are already equipped to handle it properly. According to Professor Savaresi, the future of autonomous driving is “an exciting opportunity for consumer electronics giants to enter the automotive market by leading their technological know-how.
The electric car is the only way for technology companies to get their feet in the door as a middle ground. It also helps to understand that many important EV components – such as power electronics, lithium batteries and electric motors – are closer to the consumer electronics field than the internal combustion engine.
In addition, Uswich believes that recognizing the brand names of these companies will help consumers ride green vehicles. “For some drivers [EVs] “We’re still getting used to a new and weird concept,” he said.
Developing a car is an expensive and arduous task
At the same time, a strong brand awareness is not the magic of a thin air electric car. It is still based on a technology company, jumping from small personal devices such as smartphones and tablets to real mobile vehicles.
However, Mattas Buzelis, head of communications at the automotive information company Car vertical, He noted that differences between electric cars and internal combustion engines play an important role in allowing newcomers to enter the market.
“Volkswagen Group, GM, Toyota, or any other well-known car manufacturer has lost its interest in the automotive departments,” said Bullis. It is very easy to start a car manufacturing business with vehicles that do not have any standard brake, transmission and ICE (internal combustion engines) generators. But tickets to the car market are very expensive. ”
According to Buzellis, the production of a single wholesale EV can require a few billion R&D investments, which can take a long time to repay. The loss of many components that are considered essential for a gas car may not be as useful as the fact that the components are not easy to work with. After all, cars are subject to strict safety standards, which can be a big issue for newcomers in the automotive industry.
There is a fact that the automotive industry is already very tight, and these newcomers have to compete with existing car industry leaders – many of whom are already in business for more than a hundred.
It is not clear how much Xiaomi’s electric car is in development. However, it is unlikely that the technology company will initially consider joining the automotive industry. It is a difficult task not only to pay for and develop the car properly, but also to compete with drivers who have had a startup for decades.
Then a company like Xiaomi focused on the historical side of the software. The hardware itself was a way for people to enter the ecosystem where real money is available. That’s why the phones are so cheap compared to the competition.
This same philosophy applies to electric cars, which can keep the machine at a very competitive price point – one of the heaviest EVs. 2024 still seems to be a huge ambition, especially when someone like Apple has been working for a long time on a product that has nothing to show in public.
So we just have to wait and see what happens. And even though some of the big tech companies have decided that they want to take action on AV.